“Jo and Saiqa are exceptional leaders with unique, strategic expertise,” said Amar Urhekar, CEO. “They will be instrumental in supporting our Advisory, Medical, and Marketing experts to break down healthcare barriers and uncover unconventional solutions that drive tangible change for every patient.”

Jo Crouch brings more than 20 years of experience in developing innovative strategies for prominent biopharmaceutical brands. She will lead the Brand Strategy team, leveraging strategy, creativity, data, and technology to build meaningful healthcare brands that reach, engage, and empower every patient.

An award-winning brand strategist, Jo previously held the position of Therapeutic Lead, Oncology and Specialty Medicine for International Developed Markets at Publicis Health. During this time, she served as the business lead for Pfizer’s International Developed Markets, enabling the delivery of data-driven campaigns that heightened engagement with patients and healthcare professionals and fostering a high-performing culture that supported Pfizer’s growth and market leadership.

Before joining Publicis Health, Jo led healthcare strategy teams at VMLHealth and Weber Shandwick, building competitive brands for Novartis Pharma and across disease areas, including oncology, inflammatory diseases, neurology, women’s health, and respiratory.

A passionate advocate for women’s health, Crouch also co-founded ZAOWOMAN, an organization changing the way menopause is managed in the workplace by providing evidence-based, expert-led programs that support women from perimenopause to menopause and beyond.

“I’m excited to join such a purposeful organization, driven to support EVERY PATIENT POSSIBLE,” said Jo. “Avalere Health’s unique value proposition and three core capabilities – Advisory, Medical and Marketing – uniting across the product lifecycle, offer an incredible opportunity for our clients. I’m looking forward to leveraging our combined expertise to support our AOR accounts to reach, empower, and engage every person, creating a healthier world for all.”

Dr. Saiqa Khan will lead the Global Marketing Business Development to build new models of client partnership, driven by continued commercial innovation and excellence.

She has more than 20 years of experience in healthcare, working across multidisciplinary roles in medical, commercial. client engagement, strategic consultancy, and business development. She previously held the position of Executive Vice President, Head of Commercial Development at Complete HealthVizion (part of IPG Health), where her leadership across new client partnerships, brand strategy and customer engagement, was instrumental in portfolio diversification and growth.

Her unique blend of commercial acumen, scientific integrity, and unwavering authenticity has empowered teams and established trusted, value-driven client relationships throughout her career. Dr Khan has also held senior leadership and strategic roles at Prime Global, AMICULUM, Nucleus, and AlphaRmaxim.

Dr. Khan is a strong advocate of building client trusted partnerships, grounded in uncompromised credibility, reliability, and authenticity. “I’m excited to explore new partnership models at Avalere Health that help our clients navigate today’s complex landscape and realize the full impact of every scientific breakthrough,” said Dr. Khan. “Together, we will advance innovations that make a tangible difference for EVERY PATIENT POSSIBLE.”

Dr. Khan, who has a doctorate in nuclear medicine, volunteers for One Million Mentors (1MM), a community-based mentoring project to connect one million young people with life-changing opportunities.

“Saiqa’s deep expertise across biopharmaceutical functions and Jo’s strategic rigor and flair in health make them both exciting additions to our leadership team,” said X. “They have an incredible track record, and I’m thrilled to welcome them to Global Marketing. They will be instrumental in strengthening our client partnerships, leveraging our unique SenseMaking approach to unlock the complexity of science, society, and systems to build brands that reach every patient, everywhere.”