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5 benefits of eLearning for your market access teams


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eLearning helps market access leaders to empower their teams to take charge of their career development and strengthen the culture of learning within the team.

In this update, we share 5 ways that eLearning can benefit your teams:

  1. Training suited to your personal learning style and workload
  2. Shorter modules encourage completion and adoption of learning
  3. Gaining relevant and timely learning
  4. Eliminating the need to attend in person
  5. Stronger partnerships with cross-functional stakeholders


Many market access teams are overcoming the challenges of remote and hybrid working by leveraging eLearning

As the trend for remote and hybrid working continues, many organizations are experiencing the challenges of engaging and upskilling their teams. It’s not surprising that many business leaders are looking to outsourced eLearning as a cost-effective solution.

Outsourced eLearning provides the organization with resource and budget savings as they avoid:

  • significant time and financial costs invested in creating and rolling out in-house learning
  • problems of working on outdated online platforms
  • concerns about not having the expertise or resource to research the latest insights in areas they may be unfamiliar with.

Ultimately, in-house training can be time consuming, budget heavy, and lead to inconsistent and unpredictable experiences for your learners. But what are the benefits for the end-users, the market access professionals in your Global and Local teams?


5 ways that market access professionals benefit from eLearning


1. Training suited to your personal learning style and workload

The flexibility of on-demand eLearning enables your teams to set their own learning pace that fits their existing experience and workload. This allows a manageable balance of priorities and helps those with different learning styles.

For example, teams benefit from continuous access to course materials which is great for those who want to reread key points or reflect on the insights before moving on.


2. Shorter modules encourage completion and adoption of learning

With short, easily digestible sections within each module, eLearning can be delivered in an instant. Unlike in-person training, there are no off-topic conversations or distractions—modules are focused on the key-insights, so it is quicker for your teams to absorb the learning.

Making learning achievable in balance with a challenging workload adds to a positive user experience and increases the likelihood of your teams completing and using their learning.


3. Ensuring relevant and timely learning

As access landscapes evolve and your teams needs change, eLearning modules can be updated or added, so your teams have access to the latest insights.

Bespoke eLearning packages also offer teams the opportunity to create and share bespoke content, meaning they can add learning that is 100% relevant to internal practices.


4. Eliminating the need to attend in person

With the increase in remote and hybrid working, on-demand eLearning enables teams to benefit from high-quality learning without the constraints of being physically present in a training room or managing meetings across time zones.

eLearning enables teams to engage within their own comfort levels while having the opportunity to drive their learning further.


5. Stronger partnerships with cross-functional stakeholders

A successful market access team is one that has a working understanding of crossfunctional capabilities – such as HEOR, Medical, and Commercial.

A good eLearning program introduces your teams to those cross-functional skills, so they understand the dependencies involved in the design and execution of market access strategies, and are better equipped to strengthen those synergies.


Upskill your market access teams with MALCOM, the latest in expert eLearning

MALCOM (Market Access Learning Compendium) eLearning is designed specifically for organizational leaders who want to provide up-to-date training to their teams to underpin the practical market access experience of new starters and/or existing members of cross-functional teams.

It has been developed by the specialist access team at Avalere Health, a global community of experts who think big as well as deep and create the connections that make better health happen.


MALCOM eLearning gives you:
  • A full library of market access learning for your teams, providing insights for all skill sets, from new joiners to existing members
  • Up-to-date content that reflects the evolving access landscape
  • Easily digestible learning presented in accessible language and engaging formats
  • The opportunity to create and share bespoke content that is customized to your organization’s internal practices
  • Access to content whenever and wherever your teams have an internet connection



There is no doubt about it—outsourced eLearning is changing the way leaders in market access are upskilling their teams. If you’d like to have a confidential conversation about how MALCOM eLearning can benefit your market access team, please get in touch or fill out the form to watch a demo.

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