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Five behavioral science trends shaping our understanding of patients and the healthcare ecosystem

Leah Carlisle, Managing Consultant and Maria Katsarou, Senior Consultant | 1/26/2024

Our consultants have spent the past year participating in the world’s leading behavioral science conferences and remain at the forefront of cutting-edge developments. Here, they share five key learnings they are using to enhance connections with stakeholders across the patient journey.

The systematic study of human behavior continues to be vital for improving healthcare outcomes.

Stakeholders from the World Health Organization to pharmaceutical and digital health organizations are increasingly leveraging behavioral science to solve healthcare challenges including vaccine hesitancy, gaps in healthy lifestyles, treatment engagement and adherence, and beyond.

As the behavioral science community grows, practitioners from all over the world are connecting and collaborating to explore how the research can improve health, sustainability, equity, and other challenges. During the past year, we attended four conferences to ensure we remain at the forefront of behavioral science—UCL’s Centre for Behavior Change Conference, BIG Difference BC 2022 and 2023, and LSE’s Annual International Behavioural Public Policy Conference.

Fill in the form below to download the article and learn our key takeaways from the events, including:

  • How behavioral science is continuing to help us navigate global health emergencies—but why success is not guaranteed
  • Why off-the-shelf solutions are not realistic
  • Why behavior change interventions are not guaranteed to scale, and how converting mechanisms from human to digital can facilitate success
  • Insights on the democratization of behavioral science
  • The importance of utilizing a Diversity, Equity, and Inclusion (DEI) lens

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