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thought leadership

Implementing innovation without getting stung by the buzz

Jeffrey D. Erb, Chief Media Officer; Ryan Mason, Chief Marketing & Creative Officer | 3/28/2024

The metaverse, ChatGPT, GenAI, omnichannel… all phrases that are full of buzz and excitement that promise untold innovation, but what is reality and what is fiction in this exploding new world of technologies and tools that impact healthcare marketing?

It’s important to explore the practical side of innovation and look at ways to leverage cutting-edge solutions that can drive results without bleeding your budget and leaving you sorry you were the
first to market.

Innovation is happening at a record pace and that means innovations that once took years now happen in weeks, regardless of whether it is in the digital or physical world. As an example, around 90% of the world’s data was only produced in the last few years even though the internet was invented over half a century ago. Experts estimate that each day, we produce 2.5 quintillion bytes of data.

Innovation can be a tricky thing, and history is littered with exciting inventions that initially never took off, but later their importance came to bear.

Download the article today to learn how to effectively cut through the noise to leverage innovation.

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