The patient voice is firmly established as key to determining value in healthcare. This means that pharmaceutical and biotechnology manufacturers should evaluate and evolve how they engage with patients.
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This article explores the evolving patient-centric approaches within biopharma market access, enabling you to:
understand how patients can be involved throughout the product lifecycle
determine the influence of the patient voice in regulatory and HTA activities
learn how manufacturers and patients/advocacy groups can work in partnership
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Patient engagement is crucial to health technology assessment.
Exploring the role of the patient voice in market access and health technology assessment.
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