thought leadership
Podcast: How brilliant and unusual connections can help accelerate access
June 13, 2024
Amar Urhekar, Chief Operating Officer, Sarah Alwardt, President of Policy, Access, Value and Evidence, US, and Mario Muredda, President of Marketing, explore the impact of the Inflation Reduction Act and its influence on patients and payers, and reveal why creativity, agile strategy, and data are essential for driving payer engagement in MM&M’s Agency 100 Playbook podcast.
The MM+M Agency 100 listing and Playbook podcast spark conversations across the industry on the biggest trends and challenges facing biopharmaceutical companies today. Our team was pleased to sit down with MM+M’s Jack O’Brien for a wide-ranging discussion on our first year as one unified Avalere Health, the role of agility in successful product commercialization, and why we all need to think differently to drive access to innovative brands.
Listen to the episode to hear insights from our experts, including:
- How real-world evidence will usher in a new era of payer engagement
- Ways in which regulatory limitation can inspire creativity and innovation as a catalyst to drive value
- How the concept of a seamless data experience for clients inspired a unique collaboration between two of our capabilities, sparking our new Payer Marketing Agency offering.
Read more about the MM+M Agency 100
Avalere Health’s senior leaders respond to our Agency 100 ranking and explore the three key areas of innovation that enabled us to secure our place on the list.
