thought leadership
Policy to Patient Webinar: Evolving DTC Landscape
October 15, 2025
The future of direct to patient purchasing and advertising is rife with opportunities, threats, and a good bit of optimism. Join us as our Direct to Consumer (DTC) Policy experts come together with our Marketing Strategy, Media, and Creative leadership team in our inaugural Policy to Patient webinar.
Tune in on October 23rd to this on-demand webinar packed with actionable insights for your organization.
Key takeaways:
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- Understand current regulatory climate swirling around DTC advertising
- Learn more about how Pharma is selling directly to patients
- Identify tangible actions to bolster your 2026 marketing plan
- Gain insights necessary to thrive in an uncertain environment
Now is not the time to ‘wait and see’
Join us for this timely discussion: register today for the on-demand webinar.
Moderator:
- Pete Clancy | EVP, Strategy
Panelists:
- TJ Cimfel | Chief Creative Officer, US Marketing
- Sara Devine | Vice President of Media, US Marketing
- Ryan Mason | Chief Strategy Officer
- Mitchell Finkel | Associate Principal, Advisory
- Ellyn Frohberg | Consultant II, Policy, Advisory
