MarketingMedicalPolicy,Access,Value, andEvidenceConsultingData,Technology,and Media
murmuration of birds

thought leadership

Precision medicine: positioning for market access success


Precision medicine is rapidly evolving, and manufacturers are considering more factors than ever before to achieve market access success.

Download this free report to explore the advantages and challenges of different positioning strategies through a market access lens.

Discussion points:

  • The rise of precision medicine
  • How more fragmented clinical practice and increasing numbers of biomarkers is adding complexity to decision-making
  • The shift towards a histology-independent practice
  • Evidence generation challenges at HTA for histology-independent therapies
  • Basket trials: the changes to HTA methods
  • Variations in approaches to assessing comparative benefit
  • Considerations for future-proofing the positioning of biomarker driven therapies
  • A new paradigm for trial design in precision medicine

Case studies:

  • Tumor agnostic: Larotrectinib
  • Tumor-specific indications prior to tumor agnostic: Pembrolizumab


  • Facilitating robust evidence generation for market access and reimbursement of histology – independent therapies
  • Establish how comparative effectiveness can be established from the earliest stages of development

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Avalere Health website, such as the pages you visit.

For more information, check the cookie statement


Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use.

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.