Sense MakingHow we make EVERY PATIENT POSSIBLE.
Sense Making combines strategic tools and human ingenuity to make a meaningful impact, releasing the potential to make EVERY PATIENT POSSIBLE.
Our Sense Making approach
Our unique strategic Sense Making framework allows us to uncover the insights you can't afford to miss and the opportunities that demand action, driving tangible strategies and solutions that make EVERY PATIENT POSSIBLE.
We navigate the complexity of science
We expand and evolve scientific concepts, engaging with clinical experts to maximize the therapeutic potential of every product.
We uncover the true impact of society
We understand the complex relationships between individuals and communities, fostering relevance and inspiring inclusivity.
We decode the challenge of systems
We navigate the intricacies of policy, payers, and institutional processes, accelerating decision-making and advocating for the health of all people.
Healthcare shouldn’t depend on where you live, who you know, or what you can afford. With the right intelligence, empathy, and optimism, we can ensure no patient is unreachable. Learn how we’re making EVERY PATIENT POSSIBLE a reality.
We put Sense Making into action through the S.E.N.S.E. strategic process:
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Scout for intelligence
Decode the connections that drive human and systems behavior to make sense of of the Science, Society, and Systems that form the environment.
Evaluate for meaning
Leverage deep environmental insights to create a narrative that rallies and motivates action.
eNcode the strategy
Formulate a vision for the future and a strategic roadmap for success.
Structure the solution
Design meaningful solutions that learn from the past and engage for the present and future, transforming beliefs, behaviors, experiences, and outcomes.
Engage for impact
Activate the solution, leveraging data and insight to observe intently and continuously optimize for maximum impact.
Strategic tools to reveal insight.
Human ingenuity to drive action.
Our Sense Making solutions allow us to rethink what’s possible in healthcare, moving beyond traditional analysis to improve lives.
Sense DX
Our strategic framework unites Systems, Society, and Science to uncover the insight you can’t afford to miss and the opportunity that demands action.
Sense / Data
Access to multiple streams of data and expertly curated insights, providing your teams with the intelligence needed to make EVERY PATIENT POSSIBLE.
Sense / AI
Secure insights that enhance our Sense Makers’ expertise, fueling the strategy and creativity needed to reach every person.
Sense / Journeys
Make sense of the path from awareness and diagnosis to procurement and treatment with journey mapping that evolves as new data and insights come to the surface.
Sense / Inspire
Our platform makes sense of the way customers consume and respond to information, driving personalized and meaningful interactions that inspire behavior change.
Sense / KOL
Our six-step process leverages technology to rapidly identify the right experts and build clear engagement plans that drive more meaningful KOL collaborations.
Sense / Launch tracker
Clear mapping of the critical launch milestones, designed to help you plan, progress, align, and uncover untapped opportunities.
Sense / Partnerships
Unbiased analysis of the latest research and trends from world-leading providers including oncologists, hepatologists, and dermatologists.
Discover our partnerships
Highlights
Sense Makers
Our people
Everything we do is made possible by our Sense Makers, our diverse wealth of talented and passionate people that live our mission to support every patient.