MarketingMedicalPolicy,Access,Value, andEvidenceConsultingData,Technology,and Media
murmuration of birds
Previous
Next

case studies

Executing pivot to digital conferences

3/25/2024

The business challenge

The Medical Marketing team was experiencing large volumes of work with a less-than-ideal head count

They needed support with coordinating and executing product theaters with KOLs selected from the organization’s Speaker Bureau

 

What we did

Demonstrated impact and urgency to treat with brand X:

• Created an immersive digital booth experience with interactive engagement

• Promoted at virtual conferences

 

How we did it

• Executed new campaign visual and content

• Leveraged a newly created live booth rendering to develop a 3D, single room, virtual booth that was optimized to host brand content

• Drove awareness and traffic through congress sponsorships, Rep promotion, conventional paid media, and social media

• Drove engagement with interactive experiences

⁃ Clickable video for campaign immersion experience

⁃ Clickable video for patient profiles

⁃ Live contact-a-rep via ZOOM

⁃ Downloadable material

⁃ Promoted attendance for product theater webinar

• Ensured lead acquisition by capturing attendee credentials for follow-up email communications tailored to Tx behavior

 

Results

• Program implemented efficiently and met goals

⁃ Attendance exceeded expectations across 2 years

⁃ Clickable video for campaign immersion experience saw most engagement, followed by downloadable material

⁃ Follow-up emails tracked additional visits to the brand website with KPI engagement, such as registration with CRM program

• Learnings captured and refined for execution the following year

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Avalere Health website, such as the pages you visit.

For more information, check the cookie statement

32E8261E-A569-4B66-ACC6-3CB772DDEDEE

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use.

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on avalerehealth.com, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on Avalerehealth.com.

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.