Avalere Health launches ‘Within Reach’, a new oncology anthology about what it really means to navigate cancer access, treatment, and care

No single story can capture the reality of cancer. The patient journey is rarely linear, and neither are the decisions that shape outcomes. Within Reach is built on this premise: bringing together multiple voices and vantage points to explore the interconnected challenges of diagnosis, treatment, access, and care.

The anthology features real patient stories, expert commentary, in-depth showcases on pressing oncology topics, and a dedicated podcast series. Each piece stands alone, but together they offer a more complete picture of the oncology landscape, connecting scientific rigor with lived experience to inform and support patient-first decision making.

“At Avalere Health, we are committed to reaching every patient possible, and Within Reach is a powerful expression of that ambition,” says Amar Urhekar, CEO. “By combining deep oncology expertise with real-world perspectives, we’re helping to unpack the complexity of cancer care and present insights that can drive meaningful change for both patients and healthcare professionals.”

Developed in collaboration with colleagues from across our Advisory, Medical, and Marketing capabilities, Within Reach draws on the collective expertise of our 500+ in-house oncology specialists, with over 200 oncology engagements and 37 product launches in the past five years.

From tackling taboo cancers to improving access to clinical trials and targeted therapies, the anthology takes a deliberate approach to breaking down some of the most urgent and complex issues in oncology today. By presenting a breadth of voices across formats, it equips healthcare decision-makers with a clearer, more holistic understanding of what is at stake—and what is possible.

“At its core, ‘Within Reach’ is driven by the voices that matter most,” adds Corrina Safeio, President, Global Marketing and Corporate Communications. “By placing patient experiences – especially those that too often go unheard – at the center, we can challenge assumptions, elevate critical conversations, and reframe what meaningful impact looks like in oncology. The result is a richer, more human understanding of cancer care, married with our deep expertise of science, systems and society to create the greatest impact for patients.”