company news
Avalere Health appoints Corrina Safeio as President of Global Marketing
September 10, 2024
Corrina will also serve as EVP, Corporate Communications, and on the leadership team.
We are proud to announce the appointment of Corrina Safeio as our new President of Global Marketing and EVP of Corporate Communications. In this role, Corrina will oversee our Global Marketing team to build meaningful connections and create customized strategic solutions for our clients, ultimately driving growth and leading to new opportunities.
Corrina has more than 25 years of experience working in agencies and in client-side roles. Before joining us, she served as President of the European division of Inizio Evoke and held leadership positions at Mind+Matter and Pegasus. In each of these positions, Corinna was instrumental in fostering organizational growth while spearheading behavioral science implementation and creative acceleration.
“We’re delighted to welcome Corrina to our team,” said Mario Muredda, President of Marketing. “She is an influential leader with a proven track record of delivering impactful marketing and PR solutions through evidence-based insights and award-winning creative. I’m excited to work with her to uncover new possibilities for our clients and the patients they serve.”
Corrina will report to Muredda and work closely with other members of our leadership team to amplify our marketing capabilities. This includes a new proprietary suite of tools designed to make sense of complex landscapes while engaging audiences across the product lifecycle. In addition, she will develop a new corporate communications framework designed to foster collaboration, connect capabilities, and activate 1,500+ team members across the world.
“Corrina will be instrumental in shaping our strategies and driving seamless connections across our global capabilities and commercialization solutions,” said Amar Urhekar, Chief Operating Officer. “She brings a wealth of experience in PR, marketing, and corporate communications to our team. I’m excited to work with Corrina to enhance our value proposition, develop integrated communication strategies, and help our clients reach more patients.”
“I’m inspired by the authenticity and ambition of the Avalere Health team,” said Corrina. “It’s an exciting time and I truly believe we have a unique opportunity to create new approaches and empower our teams to innovate without boundaries. We have the capability to help our clients succeed in the marketplace—from molecule to launch—and beyond. And what is distinct is the pace and agility that Avalere Health can move to create effective solutions.”
A people-first leader, Corrina is a champion of diversity, equity, and inclusion. She is a qualified mental health first aider and has orchestrated numerous workplace initiatives to build an environment where every team member can be their authentic self and develop their full potential. She has earned numerous industry accolades, including being named to the PRWeek UK Powerbook Top Ten People in Healthcare for the past three years.
Find out about our Marketing capabilities
Learn how we build brands that create growth and improve lives.