Developing brand strategy and first commercial launch for biotech

The business challenge

• An R&D-focused company was ready to submit two products to the FDA for accelerated approval. There had been zero work conducted on the commercialization strategy and launch plan

• Only one commercial team member was on staff

• Avalere Health was brought in to develop the commercial strategy and launch the products

 

What we did

Avalere Health implemented launch team with dedicated Subject Matter Experts across Medical Affairs, Marketing, Access, and Operations

We transformed an R&D-focused company into a fully integrated commercial-ready organization through on-time and on-objectives strategy with execution of two products within 12-18 months

 

How we did it

• Rigorously invested time and effort to define go-to-market scenarios around data readout/launch

• Built launch and budget based based on different scenarios and positioning

• Developed insights based on brand strategy that co-positioned both indications.

• Developed branding, campaigns, and omnichannel programs

• Hired and managed a creative agency

• Liaised with Regulatory, Manufacturing, Compliance, Legal, R&D, and other internal functions

• Prepared Medical Affairs strategy including KOL engagement, Medical Science Liaison strategy, treatment guidelines, and scientific messages

• Instilled commercialization processes into the organization

• Educated the R&D leadership team on commercialization