MarketingMedicalPolicy,Access,Value, andEvidenceConsultingData,Technology,and Media
murmuration of birds

case studies

Developing KOL product theater engagements


The business challenge

The Medical Marketing team was experiencing large volumes of work with a less-than-ideal head count

They needed support with coordinating and executing product theaters with KOLs selected from the organization’s Speaker Bureau


What we did

Led the development and coordination for a total of 20 product theater events

• At webinar-based key conferences

• At live key conferences


How we did it

• Updated presentation content to reflect new brand strategy and tailored stories according to Healthcare Provider segments. This included cross-functional alignment and shepherded content through the MLR process

• Contracted each KOL speaker through the organization’s legal process

• Coordinated KOL and MSLs to present and practice new presentation content prior to each event

• Coordinated contracts and logistics with Conferences for the live product theaters

• Coordinated contracts and logistics with Digital Platform for the webinar-based product theaters

• Managed the agency to create tactics that promoted live and webinar product theaters and coordinated through the MLR process



How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Avalere Health website, such as the pages you visit.

For more information, check the cookie statement


Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use.

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.