Veteran marketing executive Celine Vita has joined our US Marketing leadership team as Chief Growth Officer. In this role, Celine will be responsible for expanding the portfolio of the business by leveraging our broad capabilities to engage clients seeking innovative commercialization solutions from advisory to implementation and across the product life cycle from preclinical to post-launch.

“Celine has more than 25 years of leadership and business transformation experience,” said Mario Muredda, President, Marketing. “Her exceptional knowledge of the industry and her expertise in developing multidisciplinary solutions will play a vital role in driving growth, innovation and success.”

“Celine will help us shape and drive the company’s evolution by ensuring we partner with clients to apply science, strategy, creativity, and technology to develop authentic and relevant brands that create growth and improve health. With her insightful and innovative spirit, coupled with an eye for engagement and partnership, Celine will support not just Avalere Health’s growth, but the growth of our clients’ business as well,” he added.

Prior to joining Avalere Health, Celine served as President of Centron, an independent healthcare agency located in New York. Before Centron, Celine was at CDM New York for 16 years, rising through the ranks from Senior Account Executive to finally as Associate Partner, Director of Business Growth.

“The collective momentum happening at Avalere Health right now is what attracted me to the agency,” said Celine. “When I look at Avalere Health, I see a company poised to unleash exciting new opportunities for growth.”

“I see a desire to examine not only what makes this agency’s offerings compelling today, but equally how it can expand and augment to be compelling tomorrow. And by doing so, Avalere Health is redefining what it means to be a true partner—connecting its commercialization capabilities to help clients achieve and advance their marketing objectives.”

Celine will be based in our New York office, where she will collaborate with Marketing colleagues and Avalere Health’s community of experts in Consulting; Medical; Policy, Value, Evidence and Access; and Digital Experience Technology across 19 global hubs spanning North America, Europe, and Asia.

This article was originally published on August 10, 2023.