At Avalere Health, we have a deep heritage in Medical, forming more than 20 years ago as a medical communications agency. Since then, we have evolved into a global commercialization partner, diversifying our offering to deliver from advisory to implementation across the entire product lifecycle.

An established authority in healthcare communications, Effie is experienced in supporting large pharmaceutical clients and emerging biotech. She is an expert in scientific engagement and has worked across a range of functions, including leadership roles in marketing and advertising. Her interdisciplinary approach and background make her well-positioned to collaborate across the business and develop advanced solutions to our clients’ medical communications challenges.

“While modular content, personalized messaging, omnichannel, and content value metrics were traditionally the realm of marketing, Medical teams are beginning to see the benefits of these approaches for building deeply engaging experiences for healthcare professionals,” said Amar Urhekar, Chief Operating Officer. “Capitalizing on her cross-functional knowledge, Effie will ensure our experts infuse scientific information with the creativity and cutting-edge tools and platforms needed to support our clients in the technology-enabled future of medical communications.”

Effie previously held leadership roles at Omnicom, McCann Health, Real Chemistry, and the Healthcare Communications Association. Under her leadership, our Medical team will support clients in remaining at the forefront of digital advancement, strategically leveraging the right tools, platforms, and data to build cohesive learning experiences for customers.

Her priorities include investing in new technology ecosystems to advance the team’s heritage in experience design and delivery and bringing together the company’s proprietary virtual congress platforms and publication planning tools. She will also work closely with our in-house technologists and analysts to explore the multidimensional application of artificial intelligence in medical communications.

“I’m thrilled to join as the President of Medical at Avalere Health during a paradigm shift in medical communications,” said Effie. “The reputation of this team is unrivaled. We have the right combination of expertise to be a guiding light for our clients, helping them leverage the data, technologies, and strategies to best meet their business goals and the needs of the stakeholders they serve.

Effie’s appointment is the latest of several high-profile executive leadership announcements made following our rebrand on October 18, 2023, each reflecting our evolution as a connected organization. The rebrand saw us bring together 1,500+ team members across 19 locations in North America, Europe, and Asia, uniting them under a single vision, organization, and brand.