Welcoming Mario Muredda as our new President of Marketing
2/2/2023
At Avalere Health, we’re ushering in new era of data-driven omnichannel marketing with the hire of healthcare marketing veteran Mario Muredda.
Mario Muredda has joined Avalere Health as our new President of Marketing. He will unite our Global and North American teams in a new period of growth designed to further enhance our data-driven and omnichannel marketing offering for our biopharmaceutical, medical technology, and wellness clients.
“I am thrilled to join Avalere Health at such an important time for the organization,” says Mario. “The company has brought together a truly special and unique offering—a connected group of professionals who can drive end-to-end commercialization success for our partners in health. Everyone I’ve met has been so warm, welcoming, and inspired. The team’s energy is contagious. I’m excited to become part of a company whose foundational belief is ‘better health happens when we connect’. Our teams are helping clients make important connections happen every day—with healthcare professionals, patients, caregivers, and advocacy groups.”
A veteran in pharmaceutical marketing and a people-first leader, Mario joins the company after most recently serving as CEO at Harrison and Star. He brings a wealth of experience leading healthcare marketing agencies with a focus on combining data, creativity, science, and strategy to deliver solutions that improve health outcomes.
In his new role, he will lead our Marketing teams to develop strategies and solutions that meet and surpass clients’ needs and the needs of their stakeholders, orchestrating connected and personalized experiences that blend scientific knowledge and strategic creativity.
Mario will report to Gail Flockhart, Chief Commercial Officer (CCO). Jas Hummel will continue as Head of Global Marketing and Chief Sales and Marketing Officer. Together, Mario and Jas are leading a team of more than 600 healthcare specialists in creative, strategic, scientific, technology, data, production, project management, and client management, bringing these teams together to ensure our clients benefit from globe-spanning healthcare marketing expertise.
The Marketing discipline is an integral part of our interdisciplinary offering at Avalere Health, in which our Medical; Marketing; Policy; Value, Evidence, and Access; and Consulting disciplines collaborate in bespoke teams. This approach empowers the teams to bring a variety of lenses to meet each client’s commercialization needs, breaking down silos and accelerating the development of novel solutions.
“Mario joins us at an exciting time in the evolution of our Marketing offering at Avalere Health as we bring together our foundational expertise in science, analytics, creative, and digital technology to create brands that are intelligently dynamic, stay relevant, and provide growth by improving people’s health,” says Gail. “During the past year, Avalere Health has continued to attract impressive healthcare marketing talent and garnered terrific feedback from our clients, which is a testament to our team members’ exceptional expertise. By further uniting our global and North American offerings, we can more effectively and efficiently deliver as an analytics-driven brand agency of record for our clients, and a growing and interconnected network of stakeholders spanning healthcare professional, patient, caregiver, and consumer audiences.”
Mario’s passion for making a difference is exhibited through his position on the board of the Dream Foundation, the only national dream-granting organization serving terminally ill adults and their families by helping fulfill end-of-life dreams. This work complements our philanthropy initiatives in which our teams across the globe are encouraged and supported to give back to local communities.
Mario is based in New York but will work with teams across our 20 locations spanning North America, Europe, and Asia.
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This article was originally published on February 2, 2023.