Developing KOL product theater engagements

The business challenge

The Medical Marketing team was experiencing large volumes of work with a less-than-ideal head count

They needed support with coordinating and executing product theaters with KOLs selected from the organization’s Speaker Bureau

 

What we did

Led the development and coordination for a total of 20 product theater events

• At webinar-based key conferences

• At live key conferences

 

How we did it

• Updated presentation content to reflect new brand strategy and tailored stories according to Healthcare Provider segments. This included cross-functional alignment and shepherded content through the MLR process

• Contracted each KOL speaker through the organization’s legal process

• Coordinated KOL and MSLs to present and practice new presentation content prior to each event

• Coordinated contracts and logistics with Conferences for the live product theaters

• Coordinated contracts and logistics with Digital Platform for the webinar-based product theaters

• Managed the agency to create tactics that promoted live and webinar product theaters and coordinated through the MLR process