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Fishawack Health becomes Avalere Health, uncovering the potential in every product and the possibilities for every patient


As a single united organization, we seamlessly connect science and creativity, technology and data, and ability and agility to ensure patients receive life-changing innovations faster.

Today, we are announcing a new chapter in which we have unified under the new name and brand, Avalere Health. Avalere Health is purposefully built to be the leading global commercialization partner for changemaking healthcare companies looking to maximize the value of their portfolios while connecting patients to life-changing health solutions.

Since our inception as Fishawack Health in 2001, we have successfully acquired and integrated 19 best-in-class healthcare agencies and consultancies across North America, Europe, and the Asia-Pacific region. United as Avalere Health, our diverse expertise spans the entire healthcare ecosystem with our teams collaborating across the globe to accelerate innovation and maximize impact on human lives.

“We’ve always been a community of experts. Unifying as one organization, we’re able to connect in new and more powerful ways,” says Jon Koch, CEO. “Healthcare is fragmented, preventing patients from accessing life-enhancing innovations quickly. We have broken down traditional silos to come together seamlessly, developing solutions that span the lifecycle and pivot as the market evolves and stakeholder needs change. We operate without boundaries, connecting science and creativity, technology and data, ability and agility to solve healthcare’s most complex challenges.”

At Avalere Health, we tap into the collective intelligence of our strategists, scientists, marketers, analysts, and technologists to examine situations from multiple perspectives simultaneously, building unity across the treatment journey to drive sustainable change in clinical settings.

“The ecosystem of stakeholders in health—patients, healthcare professionals, providers, payers, policymakers, and investors––is deeply connected. We understand how all these stakeholders interact and where their needs diverge and overlap,” says Amar Urhekar, Chief Operating Officer. “Together, we ensure everyone understands the relevance of life-changing products and technologies and can navigate the complex science and data, so they can make the healthcare decisions that improve lives.”

Working in partnership with its biopharmaceutical, medical technology, wellness, and investor clients, our interdisciplinary teams combine deep, data-driven analysis with a rich understanding of healthcare markets to develop forward-thinking solutions to modern healthcare challenges.

“With access to unique registries, fee-for-service data, and omnichannel analytics tools, we uncover untapped commercial potential. Whether it’s driving early asset investment strategies, assessing how legislative changes will impact coverage and access, or creating relevant experiences that continuously evolve with the audiences’ needs, at Avalere Health we unite data and the talent of our connected teams to imagine a healthier world and make it happen,” says Gail Flockhart, Chief Commercial Officer.

The name Avalere means strength, vitality, and learning. Our new identity captures this constant state of living and learning through the awe-inspiring natural phenomenon of starlings flying together in murmurations. This concept of thinking, moving, and acting together manifests throughout the brand, from the new visual identity system to the website, advertising campaign, and brand anthem video.

“The fact that thousands of starlings can move so rapidly and fluidly in unison, changing direction almost as a single organism, inspired us,” says Koch. “We move in response to the environment and each other, with every decision cascading to the whole group. The synchronicity, the collaboration, the connectivity in motion, that’s how Avalere Health works.”

Unifying as Avalere Health means the acquired brands, Hive and Pollen Health, Dudnyk, 2e, closerlook, StoneArch, Skysis, Fire and Rain, PAI, and PRMA Consulting, have been retired in service of tighter integration across the organization. US-based healthcare policy, market access, and transformation market leader, Avalere—acquired in June 2022—will retain its brand as an integral part of Avalere Health.

Better health happens when we connect

Get in touch to find out how we can solve your commercialization challenges across the product lifecycle.

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